The cast comprising Armeena Khan, Humayun Saeed and Mahira Khan shared their experiences of the film, while the producer and co-director of the movie, Momina Duraid raised the curtain from the amazing line-up of singers and musicians associated with the movie.
In the coming days, you will see a lot more exciting promotions and marketing activities leading to the release of the film.” – Toni El Massih, Director of Distribution and Film Content. After the overwhelming response to the trailer and songs we have also decided to open the advance tickets sale for the movies weeks before its release. Bin Roye will release on the first day of Eid-Ul-Fitr across the UAE, Oman and Bahrain. To start with, this is the first time that a Pakistani film will release day and date with its release in Pakistan. VOX will promote and market the films just like any other Hollywood or Bollywood films. VOX Distribution will fill in these gaps. In the last couple of years the quality of Pakistani films has improved significantly however, there have been gaps as far as the release strategy for the region is concerned.
Our association with HUM Films is one step in that direction. “VOX got into distribution of films with the vision to optimize 30 years of combined Exhibition and Distribution experience and lead the MENA region into a new era of film distribution excellence. Like the star-studded cast of the film, Bin Roye’s music too, has some of biggest names of the subcontinent associated with it including Rahat Fateh Ali Khan, Abida Parveen, Shiraz Uppal, Ankit Tiwari, Rekha Bhardwaj, Harshdeep Kaur, Waqar Ali and others.ĬEO HUM Network, Duraid Qureshi welcomed the audiences and shared the vision of HUM Network in shaping the entertainment landscape of Pakistan.
The press conference held at VOX Cinema Burjuman, Dubai raised the curtain from the fantastic line-up of singers, composers and lyricists associated with Bin Roye and served as a launch-pad for the six songs included in the movie. Dubai June 15, 2015: HUM Films, MD films and VOX Distribution organized the music launch press conference and special meet and greet session with the star cast and crew of Pakistan’s most anticipated feature film Bin Roye, starring the stalwarts of Pakistan’s entertainment industry - the gorgeous Mahira Khan and Armeena Rana Khan, and the evergreen Humayun Saeed - in lead roles.
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